Monday, December 21, 2009

Now, SEO is Social Media

Gone are the days when any back-link to your website ranks you higher in search engines. Now, competition is immense, therefore contemporary search engine algorithms give power to those links only, which come from authority resources. Directory submission, article submission and so on are at one place but social media is going to be the only venue through which you can get authority links. We will see how future of Search Engine Optimization is linked with Social Media.

There used to be a lot other ways to get back-links easily and get higher rankings, but now these back-links don’t have enough juice to take you up on search engine rankings. For instance, directory submission was once a powerful tool to get back links, but if I can submit my website in 500 directories, my competitor can submit in 1000 and the chain goes on. So, who will get the higher position in search engine?

By looking at this matter, algorithms have been changed and now search engines look for quality and authority links only. And the best place to get these authority links is social media.

The question arises here how to get authority links from social media. For Instance, you have a website to sell cell phone accessories.

Identify Needs - You first have to identify needs of your target market. Find what they have been looking for. Listen to their conversation on different portals like Facebook, Twitter, Yahoo answers, blogs, and so on.

Create Killer Content - After need identification of your target audience, create killer content in shape of articles, ebooks, podcasts, vodcasts etc. and make it available on your business website or blog for the people around the social networks.

Spread The Content - Now, it’s time to spread the content over social media networks. Submit your content to social networking websites like slideshare, stumble upon, Youtube etc.

If your content is really impressive and has ability to educate, people over social networks will start to read and discuss about it. They will publish it to their websites and blogs for their audience which links back to your website and that eventually takes your website up in the search engine rankings.

Saturday, December 19, 2009

Review of the Articles Predicting Social Media Trends for 2010

2010 is not very far away. Debate over web is already going on that how social media will be in the coming year. Many trends watchers and trend makers have published research articles to predict the future aspects of social media by keeping the trends of past years in mind. Therefore, I have decided to review all the authority articles to see what conclusion we can extract about social media in the next year.

One authority article which has been published on Harvard Business Publishing is titled “Six Social Media Trends of 2010” and written by David Armano, who is a part of Dachis Group, an Austin based consultancy delivering social business design service. As Harvard is famous for business reviews, same essence of business philosophy can be found in the article.

In the opening of the article the writer directly predicts the future trend for 2010:

“So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess.”

One other very important prediction is done about social media is that; most of the companies will have social media policy for the coming year. Let’s see how writer see this aspect:

“If the company you work for doesn't already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year. From how to conduct yourself as an employee to what's considered competition, it's likely that you'll see something formalized about how the company views social media and your participation in it.”

Some more very important predictions have been done like mobile becomes a social media lifeline or sharing no longer means email and so on.

Other article on titled “Social media on marketers' menu for 2010” by Helen Leggat describes:
“It looks like social media is on the menu for most marketers next year. A survey of almost 2,000 MediaPost subscribers found that over half plan to have "a presence on social networks" as part of their marketing mix in 2010.”

Writer further list down the social media venues according to popularity for 2010:

• Email, with 56.8% realistically planning to use it
• Social networks (56.3%)
• Keyword search (49.7%)
• Radio (42.2%)
• Magazines (42.1%)
• Online display (40.5%)
• Event sponsorship (36.9%)
• Rich media display (35.5%)
• Direct mail (34.7%)
• Regional TV (32.8%)
• Regional newspapers (31.7%)
• Out-of-home (31.2%)
• Email sponsorship (29.5%)
• Online video (26.7%)
• Mobile SMS text (26.1%)
• National TV (18.2%)
• National newspapers (14.8%)

A very famous blog of social media influencers,, published a guest post titled “10 Ways Social Media Will Change In 2010”written by Ravit Lichtenberg, founder and chief strategist at She has written her predictions in a very long and comprehensive manner and nearly covered all the matters related to social media in 2010. She opens her lines by giving the current figures:

“Today, it is impossible to separate social media from the online world. Facebook reached 350 million users last month -- 70% of whom are outside the US -- and it accounts for 25% of the Web's traffic, according to Pew nearly one in five people on the web use Twitter or some other service to check status messages, and 94% of enterprises plan to maintain or increase their investment in enterprise social media tools. The social media conversation is no longer considered a Web 2.0 fad -- it is taking place in homes, small businesses and corporate boardrooms, and extending its reach into the nonprofit, education and health sectors. From feeling excitement, novelty, bewilderment, and overwhelmed, a growing number of people now speak of social media as simply another channel or tactic.”

Among the 10 ways, one way she explained in the sub heading “Social Media Innovation Will No Longer Be Limited By Technology”, is a matter which I have already been thinking before. Let’s see how she discussed this prediction:

“With Web technology maturing and the near-elimination of previous barriers such as closed platforms and discrete logins, companies will now look to innovate the way they use existing technology, rather than focus on technology enhancements themselves. We will see a move to leverage existing assets -- content and capabilities -- in new ways, turning information to wisdom and insight to action. Whereas once user research required focus groups and usability tests, companies will utilize the Web's capabilities to achieve the same. Naturally occurring conversations will be utilized in product innovation and design, and companies will create incentives for people's attention and engagement while re purposing and analyzing content and engagement in new ways that will deliver valuable input.”

Social Media Today, a famous online social media community published an article “Five Social Media Predictions for 2010” by Joel Postman (originally published on I recommend this article worth reading as it has some rock solid predictions. In his one paragraph he predicts that:

“We’re nearing the end of the hegemony of Google Search. This is not to say Google is in immediate trouble, or some other search engine will take its place, but traditional search is becoming irrelevant, and other kinds of search will begin to challenge Google. Even Google, a Web 1.0 company — or Web 1.5 company at best — recognizes this, and launched its Social Search experiment. Technorati, an early leader in social (media) search, could have owned the space, and maybe they did for a while, but not anymore.”


All the articles which have been reviewed and which have not been reviewed but published on the internet already, more or less predict the same future of social media. Everybody is predicting the substantial growth of social media as well as marketing over it. Marketers will more tilt towards social media as compared to other venues of online and traditional marketing. Hence, the conclusion is that, social media will thrive drastically and create more charm for people around the world.

Tuesday, December 15, 2009

Article Review: 10 Tips to Get Re-tweeted On Twitter

Recently, a post published on Social Media Today (originally published on provides a comprehensive case study about tweets and retweets. The writer took the facts and figures from Dan Zarrella’s, and written a comprehensive article to figure out why people retweets. A very informative post for the people who are addict of Twitter as well as for those who use Twitter for marketing.
Facts and figures are graphically represented in the original post but you can take the following facts as a brief summary of the full script.

• 56.69% of retweets contain a link versus 18.96% of normal tweets.

• The use of has been decreased, and the use of has been increased for URLs shortening.

• “you” is the word which is the most retweetable.

• “game” is the word which is the least retweetable.

• “Colon” is the most retweetable punctuation mark.

• “Semicolon” is the least retweetable punctuation mark.

• 5PM is the peak time for retweets.

• 9AM is the nadir time for retweets.

• Friday is the best day for retweets.

• Sunday is the worst day for retweets.

Go to the link to read full article, Click Here

Lots of more informative articles regarding Social Media will be coming on Social Media Extremist so stay tuned....

Thursday, December 10, 2009

The Online Reputation Management Strategy

Online marketing and search engine optimization is one necessary goal of any organization, but online management of your business and brand reputation has more importance than other online marketing activities.

According to Warren Buffet, “It takes 20 years to build a reputation and five minutes to ruin it.”

In today’s market, consumer is empowered and can write words (negative and positive both) about your business, and broadcast over the internet with the sites like, or give a negative review at Review about your company could be placed on top of search engine rankings that can seriously damage your brand image. Therefore, you need to have preemptive online reputation management measures by creating and implementing a great online reputation management strategy.

Your online reputation management strategy could be comprises of the following 5 steps:

1. Business Profile

Creating a corporate profile over professional and business networks has very much importance to develop credibility among business circles. These networks can also be used for generating leads, marketing and selling, but more importantly it will work best for reputation management online. The following web 2.0 networks are exclusively built for corporate networking: and many more

Blogging plays a vital role in increasing online presence. It also can work as a great tool for managing online reputation. Choose a blogging platform like blogspot or wordpress and write to provide knowledge about your product/ service, upcoming events, industry news etc to make yourself authority in the marketplace.

Many content sharing websites give you the power to share great content for the masses generally and for the target audience particularly. But in order to become authoritative and credible, you need to share some great content like industry research report, new market trends etc. in shape of articles, audio, video and so on. Scribd, DocStoc, SlideShare and YouTube are some great sites for the purpose of content sharing.

4. Press Releases

Press Releases spread like fire and bring your company in the news. Whenever you launch a new product or do changes in ongoing processes, press release is needed to be sent to press release websites for better visibility and for enhancement in online positive reputation. Some PR websites are, etc.

5. Link Building

Current search engine optimization wants authority links, so you should take extra care while building backward links for your website. Article syndication, one way links, link outreach, blog posting and commenting are few ways to get links back to your website. But remember, quality links are better than quantity links, make sure that you are not going to spam or use black hat techniques; otherwise your site would be penalized by search engines and never comeback on the top rankings again.

Friday, December 4, 2009

How to Monitor Social Media Conversations

Monitoring the activities over social media has become a hot topic lately. With an overwhelming success of online social media marketing platforms such as blogs, forums, micro-blogs and other social networking sites, people have open source to express what is in their mind and influence the thinking and behavior of other people. Monitoring the social media is keeping the track of all the discussions and conversations going on in the online business marketplace.

Monitoring of social media comprises of figuring out the objectives through listening, refining the discussions, analyzing and taking action. Moreover, monitoring of social media can be utilized by brands to improve product and service, customer service and feedback, marketing research and communication.


Listening of what people are talking about your brand, your competitors and the industry has foremost importance. People and their opinions influence consumer behavior. In order to show your customer service and to show that you value customer, watch out for any complaints against you or your competitor. In online world, prospective customers check other people opinions before making purchase decision.


Not only listening is necessary, participating and engaging in conversation with people online is also necessary. If you respond timely to any complaint or question, it will increase a consumer faith in your brand. Even if your brand has not talked about it’s essential to know the key influencers and what are they talking about. Start to discuss at places where you see potential and relevancy and establish your footprint so that you are equipped for any future talks of your brand.


During monitoring process, you understand the happenings and can implement relevant responses. If you respond properly to the queries, it will take you a long way to spread the good about your brand.

Using Applications

Many paid and free social media online applications are available to keep track of the conversations going on. It could be as simple as setting an alert through Google, Yahoo etc, searching for your brand name or the relevant keywords on Twitter, Social Media aggregators like Social Mention, Same Point, Back type and many others. There are several social media monitoring applications that can help in monitoring and analyzing your brand. For instance, radian6, Collective intellect and TechrigySM2 are some famous applications