Which One Is A Better Advertising Platform For Your Business: Google or Facebook?

Yes! Google is not on the top anymore. As you know, that Google was considered to be best with its most popular pay per click advertising strategy through ever popular search and content network, but now it is facing much difficulty to compete with the social networking portals. The best example today of these social networks is Facebook. These networks provide more targeted advertising opportunities to the business owners.

So what are those better targeting approaches?

Social networks like Facebook allows better targeting of the keywords and specific -demographic ads. Google now seems to be very slow, when it finds you are new in the market, facebook figures out what causes are crucial for you, what kind of videos you need to upload and how much you make recommendation for your friends. This is how; social media provides better results and better ROI-results than Google.

Furthermore, Bing has been turned into a default search engine by facebook for its millions of users. By providing search on the site, facebook gets the opportunity to collect the data that will enhance its image in the advertising world like, why people buy, what do they like and dislike etc.

What else this new platform has to offer?

This new platform involves psychographic data that is, personality traits, values, belief, lifestyle, interest etc. and as these offers are not provided by the Google, Facebook has taken control over the market. In short, the more your advertising is specific, more will be the clicks.

Now, let’s compare Google and Facebook to determine which one is best for you:

• Keyword targeting in Facebook is optional while in Google it is required.

• On Facebook, you can target by location, birth date, workplace interest etc. while on Google you can target only by location and keywords.

• As far as ad placement is concerned, Facebook directs the user right away on the website while Google’s ads are placed on unclear, cluttered and undisclosed websites.

So, now you have to decide which one is a better option for your business. Facebook or Google?

Facebook introduces a new test feature “Promote your post”

A feature has been introduced by Facebook which allows the Facebook page owners to promote specific post. When you update, you can find a link that says, “Promote” next to “comments” and “like”.

When you click that promote link, a dialogue box will appear asking you to create ad with audience targeting, the ad duration and the maximum price. 

You can go to edit page which will lead you to standard facebook advertising page while clicking on the create ad will take you to: 

However, this is just a test feature and is available for only some admins of few pages, as the company has said, "The "Promote" feature is just a test and is unrelated to our Promotions Guidelines" .Thus, the full launch will heavily depend on the results of this new test feature. So let’s see when this gets a full launch!