2010 - Stands as a Challenge to Marketers?

The thing which a marketer likes to adopt is challenge. Marketers have been treating the challenges effectively for years. Still there are various challenges standing in the way of marketers. Those challenges are the major concerns for the marketers to handle in 2010. Challenges that will most likely perturb marketers in 2010 are classified below:

1. Sustainability: After doing all the hard work in the past, marketers would be very desperate in order to make their customers stay with them. They would be planning strategies how to make their customers happy and make them stay for long as clients.

2. How to generate large revenues? Marketers would be focusing high on out of the box thinking to generate large revenues with minimum investment. They would be thinking for a greater ROI with minimum expenses and it would keep them awake at nights.

3. Would it be possible to keep the traffic up at the social media? This challenge would be on top list of the marketers to handle. Marketers would be thinking hard how to make their social media network robust so that more users interact with our social media marketing.

4. Platform to generate output: Marketers would have their eyes pointed at sales. They would be in the hunt for ground breaking ideas rather than cost effective ideas to increase their sales in order to generate a profitable output.

5. Keep up with the change: With the evolution of new marketing models, marketers’ think tank would be planning how to keep their pace up to the market standard so that they can lead the market.

6. Offering U.S.P against the best offer: Marketers would be thinking how to offer U.S.P against the best offer made by the competitor in order to make prospect/customer/client buy marketers product other than the competitor’s product.

7. What should be the plan of action against competitor? Whether the competitor attacks the marketer directly or indirectly or make a pessimistic comment against marketer, marketer would have something in back up to answer the competitor. Therefore, marketers would be thinking real to make some plan of actions against competitor’s attack.

8. Brand Promotion: Marketers would genuinely think how to run their marketing campaigns effectively to promote their brand. They would be in a deep search to make their brand value stand out among their target audience.

9. Planning marketing budgets: Planning marketing budget would be a critical challenge for the marketer as making the wrong decision against your marketing budget can ruin whole marketing business; therefore marketers would be thinking twice whether investing marketing budget to a certain business is beneficial or not.

10. Maintaining the customer’s loyalty: Marketers would be planning to maintain their customer’s loyalty. They would be searching for ideas how to make their loyal customer happy in order to build a robust relation with them.

Conclusion: One thing for sure challenges are meant to be faced and how effortlessly the marketers can handle those challenges no one can.