Tuesday, March 9, 2010

Yahoo Search Marketing Desktop: An Advertiser’s Time Saving Machine

Yahoo has been providing series of enhancements that facilitates both the customers and advertisers. New yahoo search marketing desktop will be very useful for you, if you want to do bunch of work in a very less amount of time. Yahoo search marketing desktop is a free tool which allows you to run more than one advertising campaign at a time.

Now, it takes few seconds to switch between multiple campaigns, ad groups, ads, keywords and modify them at the same time. If you are unsure of your work, you can also undo the selected changes without any serious harm done.

So let’s discuss 5 ways on how Yahoo search marketing desktop helps to save an advertiser’s time:

1. It allows mass editing to the settings such as, match types, status and budgets; increase or decrease keyword bids and transfers your view of keywords, ads group, and campaigns to excel.

2. It will take only one simple step to bring in your third party campaign information.

3. Keyword suggestion engine will help you find relevant keywords in order to use in your campaign. You will also be provided with the URL-based keyword suggestions to increase the relevancy of the keywords.

4. With Yahoo search marketing desktop, you can hunt for particular campaigns, keywords, ads and ad groups in your account; also, you can find and change text in keywords, campaigns, ad groups and ads.

5. Lastly, you can recover status and figures of your account’s impression, CTR, clicks, cost, ad eminent scores and other relevant information.
If you find the preceding features helpful for your work then lose no time and start downloading free yahoo search marketing desktop today. Or, get yourself registered on webinar that will introduce you to this tool.

Hence, using free yahoo search marketing desktop will help you do multiple works in no time, from examining the campaign performance to testing your ads and doing everything that will make your campaign a success.

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