Thursday, November 26, 2009

Three Essential Components of Online Social Media Marketing


A contemporary marketing venue of social media provides an opportunity to market your business to the masses. Yet very cheap (even free) social media marketing activities gives you a powerful hand to directly approach to the potential customer. It even let you know what the people are talking about your business, your industry and your target market. It’s easy but need crafting of successful marketing campaign to develop a complete business brand.

1. Understand you target audience

Before stepping into real marketing activities, you need to know who your target market is. Understanding needs, wants and demands is imperative in order to shoot the right target. If you don’t understand your target market, you would be wandering in the dark and getting nothing in the end. Analyze their demographic characteristics such as age, gender, and so on to be more specific with your offerings.

2. Add Value for the Potential Customer

After understanding your target market, it’s time to identify their problems and add value for them in your offerings. You can simply jot down their problem by interacting over various social networks such as yahoo answers. Start answering these problems in different sharing websites in the form of videos, articles, presentations and so on. Famous social media channels for this purpose are Facebook, Twitter, YouTube, and of course your own blog.

3. Connect With Your Audience

Now it’s time to connect with your potential customer on a one to one basis. Engage yourself in conversation with them. Have a personal interaction with them. If you give consideration and like what they share, ultimately they will start to like what you will share for them. And whenever they need a product or service you sell, they will obviously contact you for the business.

Your social media marketing activity is totally up to you, if you do it right you will get overwhelming success in minimum cost and time. And if you do it wrong, you will be wasting all your resources.

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