Social Media Marketing is Not Fad!!

The biggest debate over the internet is going on whether the social media is a revolution or just a fad. Two schools of thoughts have been developed; one says social media will be gone in few years while other says social media is the greatest economic shift since industrial revolution.

If we only talk about marketing and advertising over social media, in contemporary economic times, all businesses (small and large both) are more concern about cost cutting, so they have been shifting their marketing activities to social media channels. Its low cost. For instance, on Facebook page it has a case study of a shelf storage company, which $1.25 CPC delivered $10.25 cost-per-lead.

Number of users and marketers has been rapidly increasing every day. Compete.com shows recent statistics of twitter that the approximate unique visitors in October 2008 were 3,398,972, now in October 2009 it had 23,042,455; it’s a drastic positive increase of 577.92%. Similarly, Compete shows 188.67% of positive increase with 128,940,004 unique visitors in the month of October 2009 on Facebook.

Naturally, fad starts to decline very early, but social media indicators show positive growth of social media culture. Few more facts will hammer the last nail in the coffin that social media marketing is not fad it’s really a revolution.

1. 25% of search results for the World’s Top 20 largest brands are links to user-generated content.

2. According to socialnomics, over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses.

3. $3,000,000 worth of computers sold by Dell on Twitter.

4. It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people...

In less than nine months, Facebook added 100 million users.

If online social media marketing was a fad, it should have been gone already. But it is still there for several years and increasing. Large businesses have been using it for branding to make their logos more recognized and SMEs entrepreneurs have been using social media for marketing and advertising. So the end note of this article is that, by looking at the facts and trends, social media marketing is here to stay and will thrive in the coming years.

Note: facts and figures are collected from authentic resources over internet.