Monday, December 21, 2009

Now, SEO is Social Media

Gone are the days when any back-link to your website ranks you higher in search engines. Now, competition is immense, therefore contemporary search engine algorithms give power to those links only, which come from authority resources. Directory submission, article submission and so on are at one place but social media is going to be the only venue through which you can get authority links. We will see how future of Search Engine Optimization is linked with Social Media.

There used to be a lot other ways to get back-links easily and get higher rankings, but now these back-links don’t have enough juice to take you up on search engine rankings. For instance, directory submission was once a powerful tool to get back links, but if I can submit my website in 500 directories, my competitor can submit in 1000 and the chain goes on. So, who will get the higher position in search engine?

By looking at this matter, algorithms have been changed and now search engines look for quality and authority links only. And the best place to get these authority links is social media.

The question arises here how to get authority links from social media. For Instance, you have a website to sell cell phone accessories.

Identify Needs - You first have to identify needs of your target market. Find what they have been looking for. Listen to their conversation on different portals like Facebook, Twitter, Yahoo answers, blogs, and so on.

Create Killer Content - After need identification of your target audience, create killer content in shape of articles, ebooks, podcasts, vodcasts etc. and make it available on your business website or blog for the people around the social networks.

Spread The Content - Now, it’s time to spread the content over social media networks. Submit your content to social networking websites like slideshare, stumble upon, Youtube etc.

If your content is really impressive and has ability to educate, people over social networks will start to read and discuss about it. They will publish it to their websites and blogs for their audience which links back to your website and that eventually takes your website up in the search engine rankings.


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