Online marketing and search engine optimization is one necessary goal of any organization, but online management of your business and brand reputation has more importance than other online marketing activities.
According to Warren Buffet, “It takes 20 years to build a reputation and five minutes to ruin it.”
In today’s market, consumer is empowered and can write words (negative and positive both) about your business, and broadcast over the internet with the sites like Ripoffreport.com, or give a negative review at Yelp.com. Review about your company could be placed on top of search engine rankings that can seriously damage your brand image. Therefore, you need to have preemptive online reputation management measures by creating and implementing a great online reputation management strategy.
Your online reputation management strategy could be comprises of the following 5 steps:
1. Business Profile
Creating a corporate profile over professional and business networks has very much importance to develop credibility among business circles. These networks can also be used for generating leads, marketing and selling, but more importantly it will work best for reputation management online. The following web 2.0 networks are exclusively built for corporate networking:
• Biznik.com and many more
2. Blogging
Blogging plays a vital role in increasing online presence. It also can work as a great tool for managing online reputation. Choose a blogging platform like blogspot or wordpress and write to provide knowledge about your product/ service, upcoming events, industry news etc to make yourself authority in the marketplace.
Many content sharing websites give you the power to share great content for the masses generally and for the target audience particularly. But in order to become authoritative and credible, you need to share some great content like industry research report, new market trends etc. in shape of articles, audio, video and so on. Scribd, DocStoc, SlideShare and YouTube are some great sites for the purpose of content sharing.
4. Press Releases
Press Releases spread like fire and bring your company in the news. Whenever you launch a new product or do changes in ongoing processes, press release is needed to be sent to press release websites for better visibility and for enhancement in online positive reputation. Some PR websites are PR.com, PRweb.com etc.
5. Link Building
Current search engine optimization wants authority links, so you should take extra care while building backward links for your website. Article syndication, one way links, link outreach, blog posting and commenting are few ways to get links back to your website. But remember, quality links are better than quantity links, make sure that you are not going to spam or use black hat techniques; otherwise your site would be penalized by search engines and never comeback on the top rankings again.
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